Peak Ice Camps
Location: Europe & North America
Duration: Ongoing
Scope: Full-Scale Digital + Brand Strategy
Deliverables: Website, App, Social Channels, Visuals, Brand Evolution
Risin’ Tide partnered with Peak Ice, the leading international figure skating camp experience, taught by the world’s No. 1 choreographer and home to dozens of Olympic athletes. Our work has supported Peak’s evolution into a modern, accessible, and globally resonant brand – without compromising its elite reputation.
This ongoing collaboration spans every layer of the brand ecosystem:
– Built @thepeakicecamps Instagram account from scratch, generating millions of organic views and thousands upon thousands of meaningful engagements through athlete-led storytelling and tailored micro-influencer campaigns.
– Recently launched targeted paid ad campaigns to expand visibility and strategically scale outreach across new markets.
– Developed the first-ever Peak Ice website, followed by a second iteration, and a custom planning app now in active use for over a year, with built-in modularity for future growth.
– Managed email marketing, audience segmentation, and retention flows across event cycles.
– Revitalized the legacy YouTube channel, then introduced a new visual-first strategy with upgraded branding, optimized for retention and shareability.
– Archived and structured a three-year visual content library, including reels, trailers, athlete spotlights, and behind-the-scenes assets, now in regular use across channels.
– Led on-site production, content strategy, and shoot planning, while coordinating a remote and in-person creative team across borders.
– Reworked the brand language and tone, transitioning Peak Ice into a more modern, inclusive, and emotionally engaging presence that speaks to both younger audiences and elite professionals.
The impact: a 200%+ increase in client registrations, a revitalized brand identity, and a digital infrastructure built for scale, storytelling, and longevity.
This is more than a media rollout – it’s an ongoing strategic partnership designed to grow with Peak Ice and elevate its legacy into the next generation.
→ 100% organic growth (now paired with ads) | Millions of views | Thousands of meaningful engagements | 3+ years of content archived | 200%+ client increase
