Travel

Iceland 4x4 Luxe Rental

Location: Iceland
Duration: 1 week
Scope: Highlands expedition / branded travel collaboration
Deliverables: Cinematic Teaser Film

Risin Tide partnered with Luxe Rental in Iceland to create a cinematic teaser film built around one of the countrys most iconic travel experiences: taking a 4x4 deep into the Highlands. Over the course of a week on the road, our team captured the raw scale, freedom, and capability that define this kind of journeyturning the vehicle into more than a mode of transport, but a core part of the adventure itself.

Our production approach was both cinematic and strategic:

We created a dedicated teaser film designed to function as a high-end trailer piece for Luxe Rentals 4x4 offeringbuilt to showcase performance, atmosphere, and the visual power of Icelandic off-road travel.

We framed the vehicle within the larger emotional experience of the Highlands: vast emptiness, changing weather, rugged terrain, and the sense of access that only this type of travel can provide.

We focused on producing a piece that feels aspirational and immersive, giving Luxe Rental a strong visual asset that connects the brand directly to exploration, premium adventure, and authentic Icelandic landscape.

The final film gives Luxe Rental more than straightforward vehicle promotion. It places the brand inside a compelling travel narrativeone that highlights not only what the 4x4 is, but what it makes possible. Designed for digital use and brand visibility, the piece helps position Luxe Rental as part of a high-end, experience-driven version of Iceland travel.

This project stands as a model of focused branded storytelling: lean, cinematic, and commercially sharpwhere a single film carries both visual impact and clear promotional value.

A branded Iceland Highlands teaser film delivered.

Industry

Tourism

Travel

Year

2025

Dom Pérignon vineyards from the sky
Vine leaf

"The work captured the essence of the adventure with all the natural eye candy authentically seen during the week of cruising with the 4x4."

Sven Vincke

Creator

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