Location: International
Duration: Ongoing since Summer 2023
Scope: Long-term athlete brand partnership
Deliverables: Brand Strategy, Social Content, Artistic Video Projects
Risin’ Tide has been working alongside Adam Siao Him Fa since the summer of 2023, supporting his rise not only as one of the sport’s standout athletes, but as a distinctive and fast-growing personal brand. What began when his audience was still relatively niche has evolved into a long-term, high-trust collaboration spanning content, branding, marketing, logistics, and media strategy—with his digital presence growing from around 10,000 followers to well over 100,000 during that time.
Our production approach was both cinematic and strategic:
– We have created dozens upon dozens of shoots over the past two and a half years, building a premium and consistent visual identity across training, competition, lifestyle, and branded storytelling.
– We have supported media tours, day-to-day logistics, brand positioning, and wider visibility strategy—helping shape how Adam is presented across both the skating world and the broader public sphere.
– We have developed artistic video projects that go beyond standard athlete content, including branded collaborations with partners such as Citizen, combining commercial value with strong creative direction and emotional resonance.
The final output extends far beyond isolated deliverables. Through ongoing collaboration, Risin’ Tide has helped build a recognisable, premium, and multi-dimensional brand around Adam—one that connects performance, personality, artistry, and commercial appeal. From social content and sponsorship visibility to event coverage and long-form YouTube storytelling, the work continues to evolve alongside his career.
This project stands as a model of what long-term athlete brand building can look like when creative direction, strategic positioning, and operational support all move in sync. It is not simply content production—it is sustained brand development, built over time and shaped with intention.
→ 2.5+ years of ongoing brand building, media strategy, and high-end content creation across sport, lifestyle, and commercial partnerships.
